This project has received funding from the European Union.
Project title:
"Leonori in the world: sustainable and artisanal expansion of Made in Italy"
Description:
The international expansion project of Leonori S.r.l. aims to consolidate the company's presence in the luxury markets of the Middle East and Asia, with a particular focus on China and Singapore. The initiative is based on an integrated strategy that combines the renewal of the corporate identity, the strengthening of digital communication, and the development of innovative and sustainable products capable of interpreting the excellence of Made in Italy from a contemporary perspective. In parallel, the project includes promotional activities and incoming programs dedicated to international buyers and operators, with the aim of strengthening the bond between the brand, the Marche region, and local artisanal tradition, while fostering new opportunities for collaboration and growth in foreign markets.
The initiative aims to strengthen the positioning of the Elenère brand in strategic luxury markets, enhancing the principles of quality, craftsmanship, and sustainability that have always characterized the company's production. In this direction, the project involves strengthening digital presence, implementing targeted marketing and communication strategies, creating commercial and cultural relationships with international operators, and innovating production processes through the research of sustainable precious materials and advanced manufacturing techniques.
Thanks to these actions, Elenère enhances its global recognition, consolidating the brand's image and expanding development prospects in international markets. Key results include the official launch of the Elenère brand, the strengthening of its visual and digital identity, opening up to new international collaborations, and the creation of collections that combine innovation, sustainability, and artisanal tradition. The initiative represents a strategic step in the company's internationalization journey, contributing to the promotion of the Marche region and Italian craftsmanship in the global luxury jewelry landscape.
